Since the dawn of recruiting, weve all been told, "its a numbers game," and "its a contact sport". While a portion of that is true -- you do have to contact a number of people CONTINUOUSLY to recruit new agents and build your company, its not JUST about numbers -- or contact. Its about PEOPLE. And >
So there are a three truths you should know
1. Its not about the money. Almost every time an agent leaves a current broker it doesnt have anything to do with money. Its usually lack of trust, or a breakdown in the >
2. Salespeople dont like to be SOLD. If every contact you make with the folks in your pipeline is about pitching them to move to your office, save yourself time and money now. It wont work. What does work is CONSISTENT interaction. Non-threatening, non-salesy interaction with something of value. Something that makes them WANT to hear from you.
3. Its not about the first contact or the last. Its about showing up time and time again in a supportive and positive way. Agents who are looking to make a move dont go with the first broker that tried to recruit them or even the last -- they go with the one who is rock-steady and always there.
Our brokers are loving the way we help them stay consistently in touch and build those >
Picture this: Lets just say, for easy maths sake, you are a broker with 50 agents in your office. Multiply the math for your current numbers. You send your message every Monday to your current agents. You invite them to tweak it and make it their own, and send to their sphere and farm. If each of your agents have 200 in their sphere or farm, youre then reaching 10,000 people each week and helping your agents do the same. Add to that a recruiting hit list of 50 agents, and you invite them to also tweak and make it their own and share with THEIR sphere or farm. Thats 20,000 each week you are touching. Thats going a long way towards making a serious impact on your market, your communities, and the agents who service it.
Will they all do it? Of course not. But will it stick with the ones who are eager to take the lead? Absolutely. Will it make a difference to those agents who are ready to make a move and wondering who to turn to in terms of a new company, culture, and broker >
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