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| With a property listed over $600,000, additional options are available. Sheila can offer the Seller exposure in the Dupont Registry and Signature Estates magazines, full colored brochures, photo ads in the Miami Herald, national and international advertising. | |
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MARKETING
THE WORLD'S MOST MAGNIFICENT ESTATES SINCE 1933
The Previews Program is distinguished by having represented an impressive array of the world's most fabulous real estate. Our client list encompasses the most renowned names in business, entertainment, diplomacy and politics. AN ILLUSTRIOUS HISTORY Previews was created by Henderson Talbot during the Great Depression, when million-dollar properties were almost impossible to sell. Talbot pioneered the concept of marketing multiple listings on a national basis, and began "previewing" luxury properties on film. The company, soon known as "Previews," revolutionized the real estate industry by creating an unprecedented program to reach the maximum number of qualified buyers for those exceptional properties worldwide. |
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UNPARALLELED EXPERTISE Today, our network of Coldwell Banker offices sells more million-dollar properties than any other real estate company in the world. Listing and selling luxury homes is a highly specialized area of real estate - one that demands marketing and sales techniques designed to appeal to clients who are interested in property that is far beyond the ordinary. Coldwell Banker established the standards of service necessary for successful transactions in the realm of luxury homes, estates and landmark properties. We continue to be the acknowledged leader in marketing Florida's most prestigious real estate. A key factor in our company's dominant market share in the luxury home area is the experience and professionalism of our Coldwell Banker Previews Property Specialists. They are highly-trained experts who understand the fine points of the luxury home market. They provide the level of personal service and the depth of knowledge that discerning purchasers and sellers expect. CUSTOM MARKETING STRATEGY The marketing of exceptional real estate is an art. Coldwell Banker Previews International has practiced and perfected it for decades. Today, we're known for giving our clients the world's most sophisticated and powerful luxury marketing program. |
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